The natural resources sector is failing to attract interest from Gen Zs and younger cohorts. Traditional sector-linked programmes, such as geology and mining engineering, are failing to attract the number new entrants the mining industry needs. This is a problem that faces the natural resources sector across the board. Current recruitment and talent pipelines will not suffice to meet demand. Under these circumstances, will the sector be able to attract the personnel to lead the transition towards a net-zero carbon economy? Is the sector making progress in terms of understanding the shifting attitudes and aspirations of Gen Zs and younger generations, to better get the message across? What initiatives, programmes and incentives are industry, governments and the educational/training sector relying upon to tackle this critical issue? Could the natural resources sector emulate initiatives from other sectors?