Gen Zs care about the world and the environment. However, they are not getting involved with the natural resources sector and we are all the poorer for it. How do we bridge the communications gap to credibly show Gen Zs that there are many important career paths, with meaning and purpose, where their input will be instrumental in attaining needed solutions? Gen Zs in the natural resources sector stand to benefit greatly from the high demand, today and in the future, for their skills while enjoying purposeful, well-rewarded employment. Recently, major organizations have released reports confirming the lack of interest by Gen Zs in the natural resources sector, particularly in mining. But it Is not clear from those studies how the gap is going to be bridged. On this panel, we shall examine what could be done and how we may go about developing a strategy that yields the desired engagement by Gen Zs.